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New Power Pouch Helps Runners Stuff Their Bras

Posted by: pshields on Wednesday, June 21, 2006 - 03:18 PM Print article Printer-friendly page  Email to a friend

New Power Pouch Helps Runners Stuff Their Bras

June 20, 2006


If you run, you know the issues: What do I do with my keys? Where can I put my iPod? The power gel? The asthma inhaler? Lauren Grace Updyke knew it so well, she decided to do something about it.

Earlier this year, Updyke, a fitness trainer who lives in Apex, N.C., created a new sports bra called the Power Pouch, which has an easy-access, zippered storage pocket with three compartments on the front, designed to comfortably carry all the workout essentials.

Updyke came up with the idea while training for the Boston Marathon several years ago. During long runs, she would store packets of power gel under the strap of her sports bra.

"I'd end up getting chafed," she said.

She also had to come up with clever tricks for hiding her car keys.

"They're minor irritations, but the goal was to take them away," she said.

So she teamed up with her mother, who sews, to come up with a sports bra with a pouch that didn't chafe when loaded down with an iPod or keys. Then she tracked down an apparel manufacturing company to make the bra.

She launched the Power Pouch this year.

While it's ideal for storage, the bra doesn't leave out other elements of a good sports bra. It's made of a spandex/polyester blend fabric that wicks away moisture, and it comes in three traditional sports bra styles: a long tank, a short top and a cami. The long tank costs $38, and the two smaller tops cost $33. They come in black, blue, green or pink.

Buy them at or at one of the many running expos she'll be showing at this year, including the expos before the Chicago and New York City marathons.

The Ledger

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